1. data protection at a glance
The following information provides a simple overview of what happens to your personal information when you visit our website. Personal information is any information that personally identifies you. Detailed information on the subject of data protection can be found in our data protection declaration listed under this text.
Analysis tools and third-party tools
When you visit our website, your surfing behaviour can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behaviour is usually anonymous; the surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information on this can be found in the following privacy statement.
You can contradict this analysis. We will inform you about the possibilities of objection in this privacy statement.
2. general notes and mandatory information
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and according to the legal data protection regulations as well as this data protection explanation.
When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy statement explains what information we collect and how we use it. It also explains how and for what purpose this happens.
We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can be subject to security gaps. A complete protection of the data against access by third parties is not possible.
Note on the responsible location
The entity responsible for data processing on this website is:
Herm. Sprenger USA Inc.
43 Everts Avenue
Queensbury, NY 12804
Call: (518) 804-0229
Responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
Withdrawal of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke your consent at any time. For this purpose, an informal e-mail notification to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right of appeal to the competent supervisory authority
In the event of violations of data protection laws, the data subject has the right to lodge a complaint with the competent supervisory authority. The responsible supervisory authority for data protection issues is the data protection officer of the federal state in which our company is based. A list of the data protection officers and their contact details can be found in the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Right to data transferability
You have the right to have data which we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible person, this will only be done as far as it is technically feasible.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.
Encrypted payment transactions on this website
If after the conclusion of a chargeable contract there is an obligation to provide us with your payment data (e.g. account number for direct debit authorization), these data are required for payment processing.
Payments via the usual means of payment (Visa/MasterCard, direct debit) are made exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.
In encrypted communication, your payment data that you transmit to us cannot be read by third parties.
Information, blocking, deletion
You have the right within the scope of the valid legal regulations at any time to free information about your stored personal data, their origin and receiver and the purpose of the data processing and if necessary a right to correction, blockage or deletion of these data. You can contact us at any time at the address given in the imprint for this and other questions on the subject of personal data.
Contradiction against advertising mails
The use of published postal addresses, telephone or fax numbers and email addresses for marketing purposes is prohibited, offenders sending unwanted spam messages will be punished. The operators of these pages expressly reserve the right to take legal action against unsolicited mailing or e-mailing of spam and other similar advertising materials.
right of objection against data collection in special cases and against direct advertising (Art. 21 DSGVO)
If the data processing is based on Art. 6 Para. 1 lit. e or f DSGVO, you have
has the right at any time to object to the processing of your personal data for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which a processing is based can be found in this data protection declaration. If you file an objection, we will no longer process your personal data concerned unless we can prove compelling reasons for the processing worthy of protection which outweigh your interests, rights and freedoms or the processing serves the assertion, exercise or defence of legal claims (objection according to Art. 21 para. 1 DSGVO).
If your personal data is processed for the purpose of direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is connected with such direct advertising. If you object, your personal data will subsequently no longer be used for the purpose of direct advertising (objection according to Art. 21 para. 2 DSGVO). If you wish to exercise your right of revocation or objection, simply send an e-mail to: firstname.lastname@example.org
3. data acquisition on our website
Server log files
The provider of these pages automatically collects and stores information in so-called server log files, which your browser automatically saves on your computer.
- Browser type and browser version
- operating system used
- Referrer URL
- host name of the accessing computer
- Time of the server request
- IP address
A merging of this data with other data sources is not performed.
The basis for data processing is Art. 6 Para. 1 lit. f DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.
If you send us enquiries via the contact form, your details from the enquiry form including the contact data you entered there will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. These data will not be passed on without your consent.
The processing of the data entered in the contact form is therefore carried out exclusively on the basis of your consent (Art. 6 Para. 1 lit. a DSGVO). You can revoke this consent at any time. For this purpose, an informal notification by e-mail to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.
The data entered by you in the contact form will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
Registration on this website
You can register on our website to use additional features on the site. We use the data entered for this purpose only for the purpose of using the respective offer or service for which you have registered. The mandatory data requested during registration must be provided in full. Otherwise we will refuse the registration.
We will use the e-mail address provided during registration to inform you in this way about important changes, for example in the scope of our services or in the case of technically necessary changes.
The processing of the data entered during registration is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent at any time. For this purpose, an informal e-mail notification to us is sufficient. The legality of the data processing already carried out remains unaffected by the revocation.
The data collected during registration will be stored by us as long as you are registered on our website and will then be deleted. Legal retention periods remain unaffected.
Processing data (customer and contract data)
We collect, process and use personal data only to the extent necessary for the establishment, content or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures. We collect, process and use personal data relating to the use of our Internet pages (usage data) only to the extent necessary to enable the user to make use of the service or to bill the user.
The collected customer data will be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.
Data transfer at contract conclusion for online shops, dealers and goods dispatch
We transmit personal data to third parties only if this is necessary in the context of contract processing, for example to the companies entrusted with the delivery of the goods or the credit institution entrusted with payment processing. A further transmission of the data does not take place or only if you have expressly agreed to the transmission. Your data will not be passed on to third parties without your express consent, e.g. for advertising purposes.
The basis for data processing is Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.
Data transmission at conclusion of contract for services and digital content
We transmit personal data to third parties only if this is necessary in the context of contract processing, such as to the credit institution responsible for payment processing.
A further transmission of the data does not take place or only if you have expressly agreed to the transmission. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.
The basis for data processing is Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.
Herm. Sprenger GmbH complies with national and European data protection regulations and will only pass on personal data to third parties who have previously declared in writing that they guarantee an appropriate level of data protection. We may disclose your personal information for the following reasons:
- If you as a visitor of this page wish this or have given your consent expressly
- If the transmission is necessary for the treatment of your order and your order wish list is passed on to a dealer mediated by us;
- If the transmission is necessary for the treatment of your order and your order wish list is passed on to a dealer mediated by us; If the transmission is necessary for the treatment of your order and your order wish list is passed on to a dealer mediated by us; If the transmission is necessary for the treatment of your order, your order wish list is passed on to a dealer mediated by us; if we are not able to process your order.
- If this is necessary due to a court order or any other legal or regulatory regulation.
4. Analysis tools and advertising
This website uses functions of the web analysis service Google Analytics. Provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website will generally be transmitted to and stored by Google on servers in the United States.
The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f DSGVO. The website operator has a justified interest in the
Analysis of user behaviour in order to optimize both his web offer and his advertising.
IP Anonymization We have activated the IP Anonymization function on this website. This will cause Google to shorten your IP address within member states of the European Union or other states party to the Agreement on the European Economic Area prior to transmitting it to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser within the framework of Google Analytics is not combined with other data from Google.
You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Contradiction with data acquisition
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set to prevent your information from being collected on future visits to this website: Disable Google Analytics
We have signed a contract with Google for order processing and are implementing the strict
Previsions of the German data protection authorities for the use of Google Analytics are completely changed.
Storage period Data stored at Google on user and event level, which are linked to cookies, user IDs (e.g. User ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID), are anonymised or deleted after 14 months. Details can be found under the following link:
If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected or will only be collected on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.
The processing of the data entered in the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of data, e-mail address and their use to send the newsletter at any time, for example via the “Unsubscribe” link in the newsletter. The legality of data processing operations that have already taken place remains unaffected by the revocation.
The data that you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after unsubscribing from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the member area) remain unaffected by this.
This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service with which the newsletter dispatch can be organized and analyzed. The data you enter for newsletter subscription (e.g. e-mail address) is stored on CleverReach’s servers in Germany and Ireland.
Our newsletters sent with CleverReach enable us to analyse the behaviour of newsletter recipients. Among other things, it can be analyzed how many recipients have opened the newsletter message and how often which link was clicked in the newsletter. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking on the link in the newsletter. Further information on data analysis through the CleverReach newsletter can be found at: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.
Data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time by unsubscribing the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
If you don’t want CleverReach to analyze you have to unsubscribe from the newsletter. For this purpose we provide a corresponding link in every newsletter message. You can also unsubscribe directly on the website.
The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from both our servers and CleverReach’s servers after the newsletter has been cancelled. This does not affect data stored by us for other purposes (e.g. e-mail addresses for the member area).
Conclusion of contract for order data processing
We have concluded a contract with CleverReach for order data processing and fully implement the strict requirements of the German data protection authorities for the use of CleverReach.
6. plugins and tools
Google Web Fonts
This page uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.
For this purpose, the browser you are using must connect to Google’s servers. Through this, Google gains knowledge that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO.
If your browser does not support Web Fonts, a default font will be used by your computer.
This page uses the Google Maps map service via an API. Provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
To use the functions of Google Maps it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there.
The provider of this site has no influence on this data transfer. The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy retrievability of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO.
Our website uses plugins from the YouTube website. The site is operated by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We use YouTube in extended data protection mode (please adjust the videos on Youtube accordingly). According to YouTube, this mode means that YouTube does not store any information about the visitors to this website before they watch the video. The transfer of data to YouTube partners, however, is not necessarily excluded by the extended data protection mode. So YouTube connects to the Google DoubleClick network regardless of whether you are watching a video or not.
As soon as you start a YouTube video on our website, a connection to the servers of YouTube is established. This will tell the YouTube server which of our pages you have visited.
If you are logged in to your YouTube account, you allow YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.
YouTube can also store different cookies on your device after starting a video. YouTube can use these cookies to obtain information about visitors to our website.
This information is used, among other things, to collect video statistics, improve usability and prevent fraud. The cookies remain on your device until you delete them.
If necessary, further data processing operations can be triggered after the start of a YouTube video, over which we have no influence.
YouTube is used in the interest of an appealing presentation of our online offers.
This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.
Inquiry by e-mail, phone or fax
If you contact us by e-mail, phone or fax, your request will be processed including all of it
previous personal data (name, request) stored and processed by us for the purpose of processing your request. These data will not be passed on without your consent.
The processing of these data takes place on the basis of Art. 6 para. 1 lit. b DSGVO, if your request is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on your consent (Art. 6 Para. 1 lit. a DSGVO) and/or on our legitimate interests (Art. 6 Para. 1 lit. f DSGVO), as we have a legitimate interest in the effective processing of the enquiries addressed to us.
The data you send us via contact requests will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal regulations – in particular legal retention periods – remain unaffected.
Data processing through social networks
We maintain publicly accessible profiles in social networks. The social networks we use in detail can be found below.
Social networks such as Facebook, Google+, etc. can usually change your user behavior comprehensively
analyze when you visit their website or a website with integrated social media content (e.g. like buttons or banner ads). Visiting our social media sites triggers numerous data protection-relevant processing operations. In detail:
If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. However, your personal data may also be collected if you are not logged in or do not have an account with the respective social media portal. In this case, this data collection takes place, for example, via cookies that are stored on your terminal device or by recording your IP address.
With the help of the data collected in this way, the operators of social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-related advertising can be displayed inside and outside the respective social media presence. If you have an account with the respective social network, interest-related advertising can be displayed on all devices on which you are logged in or were logged in.
Please also note that we are not able to track all processing on the social media portals. Depending on the provider, the operators of the social media portals may be able to carry out further processing operations. For details, please refer to the
Legal basis Our social media sites are designed to ensure the widest possible presence on the Internet. This is a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO. The analysis processes initiated by the social networks may be based on different legal bases, which must be stated by the operators of the social networks (e.g. consent within the meaning of Art. 6 para. 1 lit. a DSGVO).
Responsible person and assertion of rights
If you visit one of our social media sites (e.g. Facebook), we are jointly responsible with the operator of the social media platform for the data processing processes triggered during this visit. You can assert your rights (information, correction, deletion, restriction of processing, data transferability and complaint) both against us and against the operator of the respective social media portal (e.g. Facebook).
Please note that despite our shared responsibility with the Social Media Portal
operators do not have full influence on the data processing processes of the social media portals. Our possibilities depend largely on the corporate policy of the respective provider.
The data recorded directly by us via the social media presence are deleted from our systems as soon as the purpose for their storage no longer applies, you request us to delete, your consent to storage revoke or the purpose for data storage no longer applies. Stored cookies remain on your end device until you delete them. Mandatory legal provisions – in particular retention periods – remain unaffected.
Social networks in detail
We have a profile for Instagram. The provider is Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA. For details on how they handle your personal information, see Instagram’s privacy statement: